Researchers

Tobias Otterbring (UiA)

Seconded from the University of Agder (Norway) to RMIT University (Melbourne)

Tobias Otterbring is Professor of Marketing at the Department of Management, University of Agder (Norway) and a member of the Young Academy of Norway. His research focuses on how the real, imagined, or implied presence of others influences consumers' cognitions, emotions, and actual purchase or choice behaviors. Otterbring’s work has appeared in journals such as Nature Human Behaviour, Nature Communications, and PNAS, as well as in top-tier publications in marketing, management, and psychology, including the Journal of Marketing Research, the British Journal of Management, the Journal of Experimental Social Psychology, and the Journal of Experimental Psychology: Applied. He has published over 100 academic articles in a wide range of disciplines, ranging from marketing, management, and psychology to food science, public health, sustainability, and organizational behavior. Dr. Otterbring has also acted as a Guest Editor in special issues organized by the Journal of Business Research, the European Journal of Marketing, Psychology & Marketing, Personality and Individual Differences, Frontiers in Nutrition, and Food Quality and Preference. He is a big proponent of field studies and research that captures real, observable behavior. His scholarly work has been featured in media outlets such as CNN, BBC News, New York Times, Saturday Night Live, Forbes, LAD Bible, Harvard Business Review, Psychology Today, The Independent, The Telegraph, The Times, The Guardian, and Fox News.