Researchers
Ivana Kovač (UniZAG)
Seconded from the University of Zagreb (UniZG) to Salcheto Winery (Italy)
1 month, Summer 2019
I am Assistant Professor at the Faculty of Economics and Business at the University of Zagreb. The fields of my interest are international business, entrepreneurship, international economics, and transfer technologies. I have had very useful and beautiful time during my stay at Montepulciano in Salcheto winery.
I got the chance to meet Mr. Michele Manelli (one of Salcheto owners and its manager) and discussed about position and attitude of the winery regarding open innovation concept, relationship between employee behavior and innovation in the winery, ways how winery collaborate with university, government, industry (Triple Helix model) and cooperation with different stakeholders regarding fostering and implementing new ideas and innovation especially embedment in local community and local business networks.
More importantly, we conducted situational analysis of open innovation framework used by winery combining with exploring position and management attitude regarding implementing open innovation concept. Furthermore, we assessed open innovation potential for winery strategy development. The key strength is that it opened me up to transdisciplinary research and gave insight to different types of innovation management.