Frugal innovations: A multidisciplinary review & agenda for future research
Marina Dabić, Tena Obradović, Božidar Vlačić, Sreevas Sahasranamam, Justin Paul
Journal of Business Research
Highlights:
Frugal innovation is about achieving more value while using fewer resources.
This review systematizes the frugal innovation intellectual domain and offers a holistic picture, combining expert viewpoints with an overview of existing literature.
This review outlines the key areas for future research, such as new product development, ease of use, and sustainability, among others.
This study outlines the relevance of frugal innovations in combating the COVID-19 pandemic.
Cite this paper:
Dabić, M., Obradović, T., Vlačić, B., Sahasranamam, S. & Paul, J. (2022). Frugal innovations: A multidisciplinary review & agenda for future research, Journal of Business Research, Volume 142, Pages 914-929, ISSN 0148-2963.